Ineffective training costs the automotive industry millions of
dollars annually. The bottom line is that most classroom training
doesn't translate into sales and profit. Consider these questions:
How much information does the average person retain after just
one hour of traditional classroom training? How much after full
day? How about a full week?
What type of feedback does the average training program provide
on what attendees learn and what sales results are produced by
the training?
How do you insure a training program is supported by middle
management (the most critical factor in achieving results)?
If the training is supported by middle management, who trains
the managers on how to effectively implement the processes to
sustain the sales system?